Why is Search Engine Positioning (SEP): (keyword marketing) so important?
New clients and customers are important to the growth and health of your business. Keyword marketing brings in qualified inquiries and leads because they are searching for your specific product or service. Someone that has a distinct need and is looking for your products has a greater chance of turning into a customer and increased sales for your company. Generally there is a faster sales cycle for this type of prospect.
Overall Strategy: BlueWater Marketing Group offers three levels of service in order to customize our approach with clients who have different needs to achieve their goals. Some industries and niche type of businesses are easier to achieve first page visibility with organic listings and we can limit the need for paid advertising (Sponsored advertising or Pay-per-click advertising). Other businesses are very competitive and require more effort and a bigger budget for both paid advertising and achieving good organic results. In either case we use the following strategy to achieve the best results for your organization.
We start with “Level 1” Google Managed PPC advertising (Pay-per-click Sponsored advertising) and this helps determine the important keywords and phrases. We will then move to “Level 2” to focus on organic listings (free listings) and try to reduce the pay-per-click spending. Sometimes an industry will have an above average competitive profile for which search engine positioning will require a more aggressive approach or “Level 3”.
At “Level 3” we will employ a content management solution (CMS) type website which will give you the ability to add content pages easily. CMS websites offer improved search engine indexing with dynamic site mapping and the ability to add Meta information to the individual web pages. For more information about CMS website click here.
The additional optimized content can include: press releases, extra landing pages, case studies, white papers or mirrored websites. Although all three levels provide a first page listing, our approach is governed by the client’s budget and the industry. Our goal is to deliver quality service with an individualized approach and in the most cost effective manner.
Level 1: (Google Manage PPC only)
Description:
 Keyword research - BlueWater Marketing Group will conduct a phone consultation to review your company's approach regarding keywords to be used. We will also research keywords based on an initial sampling and present you with numerous alternatives you may not have thought of. Fine tuning the strategy should take approximately 30 minutes. In addition, we will supply a "Hit Count Report" which shows how many times a particular keyword has been searched for, in other words, how popular it is on the web.
Manage Google Pay-Per-Click account, which includes modifying ad text and reports.
Google Budget…………………………………………………………………………TBD
(Note: Minimum recommended monthly budget is $300)
Level 2: (Google Manage PPC and Basic SEO)
All services that are provided for Level 1 plus the following:
Optimize web pages (up to 10) up to one time per year. This will ensure your pages have the best possibility of achieving a high ranking on the search engines for your keywords.
Submit web pages to 24-search engines, twelve times per year.
Quarterly Review - Review SEP report and discuss your strategy to better your Web presence and effectiveness.
Website Content – We will edit Meta tags, headers and existing website content (up to 10 pages) at no additional charge. Additional content that is written or edited will be billed at $79 per hour.
Google Budget…………………………………………………………………………TBD
(Note: Minimum recommended monthly budget is $300)
Level 3: Moderately Aggressive SEO - 12 keywords or phrases:
For those clients that prefer a packaged product, we offer the following option for 12 keywords or phrases.
Includes:
• All service as outlined in Levels 1 and 2.
• Conversion of your website to a content management system (CMS).
• Write new copy for current website (up to 10 pages).
• 12 additional articles based on your keywords.
• 4 Press releases (local distribution) or 2 press releases (national distribution).
• $7,200 PPC (Google) total budget allowance.
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